As Featured On

 

The 2018 Corporate eLearning Movers And Shakers List

This year’s annual list of the Top 100 most influential people in the world’s corporate e-learning sector sees women occupying the top spot in each of the List’s four sections: “The Elite”, “Premier Platinum”, “Gold Standard” and “Silver”.

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Silver

100. Ai Addyson-Zhang

– A Chinese American, currently living in South Korea, who hosts a Facebook live show, Classroom Without Walls: Using Technology to Reimagine Education.

 

 

110 Marketers Share Their Top Pieces of Advice for New Content Creators

-- By Julia McCoy, CEO of Express Writers

Ai Addyson-Zhang

(@aiaddysonzhang)

Understand your ‘why.’ When I just started my social media journey, I didn’t have a clear understanding of why I wanted to be on social media other than interacting with my students. I didn’t see a big picture. I was chasing one shiny object after another. My content creation was not consistent and my message was not cohesive. I was all over the place and talking about all sorts of random things, from vegan food, parenting, teaching, traveling, education, to social media. Fast forward to today, I am so thankful that I have finally figured out my ‘why,’ which has substantially helped my content creation. I have become a lot more strategic and purposeful with my social media efforts. Every piece of content I create, I keep my audience in mind and try my best to provide as much value as possible. I see a huge difference in my overall social media results.”

- Professor, Blogger, & Digital Learning Consultant, Stockton University

 

How Long It Takes To Create Different Types Of Content (With Examples From The Pros)

-- By Brian Honigman, CEO of Honigman Media

Classroom Without Walls: Using Technology to Reimagine Education is a weekly Facebook live show that features 30 to 50 minute interviews with educators and communications professionals about using social media and tech as a teaching tool.

Each episode of this Facebook live show takes three hours on average to complete starting with the prep work and ending with the completion of the live interview.

Here are more insights on the approach behind this show with its host Dr. Ai Addyson-Zhang, a professor at Stockton University, blogger and consultant.

What’s the process from behind the scenes?

"When going live with a guest or interviewing an expert on a specific topic, it can take hours to prepare, find the guest, prepare interview questions and finally host the interview live. When I did my first Facebook live streaming interview with a professor who was interviewed by NPR, it took me probably a few days to get prepared. I spent lots of time trying to find the best guest for my first episode and also figuring out the technical side. I experimented with going live natively on Facebook first and later started using third-party tools such as Zoom and BeLive. It took me several live streaming sessions to eventually decide on the platform that works best for me. Now, as my show has gained some traction and more engagement, I recently invested in a ring light and microphone to enhance my audio-visual quality. Nowadays, it takes me about three hours to prepare a live streaming interview."

What part of the process is the most time-consuming?

"The technical side and being in front of a camera are no longer challenges for me. The most time-consuming part is content preparation. When I go live solo, I want to make sure that I have good content to share by having an outline to list the main points I want to discuss. I don’t want to waste anyone’s time especially given how much noise is on social media already. When I do a live interview shows on Facebook, I can spend hours consuming a specific guest’s content. However, I am enjoying this process and I love getting to know my guests. That whole process really enhances the value of my show. I try to always keep my community and audience in mind."

Why have you taken this particular approach to content?

"I was on Snapchat on a daily basis and spent hours there connecting with people and telling stories. Snapchat helped me become much more comfortable with being on camera and got me hooked on digital storytelling in a much more interactive and intimate way. After about two years on Snapchat, it is kind of a natural step for me to bring my storytelling to a more public platform. Plus, my audience is on Facebook, which I realized over time. I want to engage with my audience more and serve them better. Hence, I developed the idea of hosting a weekly Facebook live show focusing on my passion and expertise. My show has helped me build a community who openly shares and co-creates content with me. To me, that’s my favorite part of being on social media."

Has the process gotten easier over time or more difficult?

"A hundred percent easier. The first time you do anything it’ll be challenging. As I continue to practice my live streaming craft, I am becoming a lot more efficient and effective at sharing my content with my community and providing value."

 

#SSMW18: TOP INFLUENCERS TO ENGAGE WITH AHEAD OF THE CONFERENCE

-- By Onalytica, An Influencer Relationship Management software

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Social Media Marketing World is the premier event for all social media marketers. This year it’s taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018. It provides a unique opportunity for marketers to learn from leading industry experts and network with thousands of marketing professionals. If you’re keen to keep up to date with the ever-changing nature of social media and discover the latest tactics, this is the place to be.

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018, which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with.

We wanted to add to this analysis and look at the wider social media conversation among an audience of nearly 16K social media marketers to collate a list of who is driving the most influence across all social media marketing related topics in the run up to the conference.

TWITTER INFLUENCERS 1-50

46 Ai Addyson-Zhang, Ph.D aiaddysonzhang 0.10

 

[Video] Why You Need to Understand and Own Your Digital Footprint

-- By Will Deyamport, III, Ed.D, Instructional Technologist and Host of the Dr. Will Show

Do you know what your digital footprint is? This is a topic I had the pleasure of discussing with Dr. Ai Zhang, Associate Professor of Communications for Stockton University, Facebook Show Live Host of “Classroom Without Walls” and Social Media Pedagogy Consultant.

We start our discussion by defining what a digital footprint is and the impact it can have not only in our daily lives but also in our careers. Dr. Ai identifies a footprint as a “personal ID, much like a passport.” Without it, we can’t go anywhere when it comes to online spaces. But with them, we are able to tell our stories instead of letting others do it for us.

Your Digital Footprint is Real

You can either allow what is posted by others to be what others see of you, or you can get out in front by creating content that reflects what you want others to think of you and the work you do.

Dr. Ai and I discuss the power of your smartphone. There is no need to purchase any expensive equipment. Your iPhone or Android device is everything you need to take pictures, shoot short video clips, make memes, and post your ideas on any or all social channels.

Our conversation then looks forward to how we can build our own digital footprint. Dr. Ai starts with, “Understand your why.” She poses the question, “What is your end goal for having a digital footprint?” This is important to consider when posting or creating content online.

Before posting online, however, Dr. Ai and I both agree that it’s important to not get overwhelmed by the plethora of social media platforms. “Choose one and slowly add other platforms,” suggests Dr. Ai. Choose strategically and slowly build up. But most importantly, “Just get started!”

One of These Things is Not Like the Other

Each social platform has a different rhythm and audience. First, know thyself and jump all in with the platform that fits your messaging and how you like to communicate. Never feel compelled to be on every site.

If Twitter isn’t your thing, then stay away from Twitter. You aren’t going to gain anything by having a profile on a social network that you don’t stay actively involved with. What’s most important is that you are consistent in when and what you post and how you engage your followers.

Content is Key to Owning Your Story

Creating a narrative is also crucial as you are more present online. Dr. Ai has always followed the 80/20 rule, where she creates content for 80 percent and shares other content for the remaining 20 percent.

However, Dr. Ai also mentions a flipped formula where 20 percent is spent on creating content, and 80 percent is dedicated to marketing that content. Whichever route you take, either formula pushes you to create content, promote it, and therefore have more control over how your story is told or shared online.

Our discussion of what we create and share ultimately led us to address the fact that your life offline can impact your online presence or reputation. We need to be cautious of what we do in our personal lives and be mindful of what can end up online. “We as educators need to walk the talk,” Dr. Ai urges. “Nothing is private anymore.”

In this mobile, global, connected age we live in, it is worth considering what you want your digital footprint to be. Do you want to be known for blended learning or curriculum development or integrating G-Suite Apps into the ELA classroom? Maybe you just want to share your experiences in hopes they may be helpful to others.

Whatever your endgame is, create content that showcases your knowledge and expertise—content that positions you as an authority (or a learner alongside the reader/viewer). By taking the reins and owning your digital footprint, you have control over your own story and the stories told about the ideas and projects you care about.

Owning your digital footprint is also a great way to join in on important conversations and make life-changing connections with others around the world. You just never know what doors this might open.

Sex sells. But how about beauty and truth in the age of authenticity?

-- By Mark Schaefer, Director of Schaefer Marketing Solutions

This is a blog post about beauty, sex, and marketing. It’s not a clickbait headline. We’re sailing into new waters today marked by towering waves of change and an undertow of psychological conflict.

...

Expert views on the trend toward “natural”

Ai Addyson-ZhangProfessor and Researcher:

“I am currently in South Korea. I am constantly shocked by how much Korean women look up to Americans as their beauty standards. Having plastic surgeries to have western looks is as common as going to restaurants to eat. Many local people told me that parents give their kids money to get their faces fixed as birthday gifts!

“As a mom, I cannot imagine instilling such values in my kids. So, as people over all the world are more connected than ever, I do hope brands like CVS understand that their message of beauty has not only local impact but a global one, as well.”

Top 10 Livestreamers To Follow In 2018

-- By Cheval John, Founder and CEO of #VallanoMedia

... here are the top ten live streamers to follow in 2018 (not ranked in any particular order).

10. Dr. Ai Zhang.

- Dr. Zhang is a digital consultant. She served as a professor at Stockton University in the Philadelphia area before moving to South Korea. Dr. Zhang was recognized as top social media blogger at Medium and host “Classroom Without Walls.” The show features experts in higher education and how they use social media to incorporate in their classes. It airs Wednesdays at 5 p.m. eastern time on Facebook Live.


Recent Interviews

 

Moving Forward in a ‘Classroom Without Walls,’ with Dr. Ai Addyson-Zhang

-- Podcast interview hosted by John Lim, Entrepreneur, Podcaster & TEDx Speaker

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Using Social Media To Teach Social Media - Interview with HubSpot

-- Podcast Interview hosted by HubSpot Academy

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FIR on Higher Education Podcast Interview: How Professors Should Use Communication Tools to Enhance the Student Experience

-- Podcast interview hosted by Kevin Anselmo, Founder of Experimental Communications. 

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Topics discussed:

  • How can professors – regardless of field – be more creative
  • What are ways to use digital communications tools to enhance the student experience
  • How can professors become co-creators in the learning process with their students
  • How do we prepare students for jobs that don’t exist in the future due to advances in technology
 
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Topics discussed:

  • Social Media Strategies Class
  • Dr. Ai Addyson-Zhang's Live Sreaming Experiences;
  • And Tips On Creating Your Own Successful Live Streams
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Topics discussed:

  • Introducing Social Media,
  • Technology,
  • Education and,
  • Innovation

Twitter Chats guest hosted

 

Women in pr & Technology

 - A Digital Event brought to you by  Shonali Burke,  Founder and CEO of   Shonali Burke Consulting

- A Digital Event brought to you by Shonali Burke, Founder and CEO of Shonali Burke Consulting

fROM EDUCATOR TO EDU TECH EVANGELIST

 - Hosted by  #Luv4Social

- Hosted by #Luv4Social

THE #PRPROFS EDITION

 - A Digital Event brought to you by  Shonali Burke,  Founder and CEO of   Shonali Burke Consulting

- A Digital Event brought to you by Shonali Burke, Founder and CEO of Shonali Burke Consulting

Are You talking to me? communicating with millennials

 - Hosted by   #GuruChats

- Hosted by #GuruChats

#ChatSnap: The Twitter Chat all about Snapchat

 - Hosted by   Kristy Gillentine ,  Public Relations and Social Media Consultant

- Hosted by Kristy Gillentine, Public Relations and Social Media Consultant

#SocialPowWoW: What does facebook algorithm change mean for brands?

- Hosted by Ancita Satija, Founder of #SocialPowWow and PRmoment India


Top Five Tips That Will Help You Build An Online Community

-- Invited by Shonali Burke, Founder and CEO of Shonali Burke Consulting